The magic bullet
Published by Nick Hall on 31 August 2011.Talk to any social media "guru" and you will leave convinced that the answer to all of your marketing communications challenges is a Facebook page and a Twitter account. Have the same discussion with an SEO specialist, and you'll be of the same opinion.
Many years ago, everyone thought the same of direct mail, and before that television and radio.
As technology continues to usher up new and exciting ways for us to communicate, we must all keep in mind that there is no single answer, no one approach that will magically, radically or sustainably differentiate your brand.
Our responsibility as a contemporary communications firm is to correctly balance the traditional with the digital, understanding of course that the mix for each client is different, because how they sell must be dictated by what and to whom.
We have been hard at work knitting the new with the old, and turning conversations into conversions. I would go so far as to say that - certainly in London and surrounding region - there is no other group that does it better.
If, like most, you're having difficulty effectively embracing the myriad of options that lay at your feet, it's likely because your current agency is having difficulty as well. Hardwiring new media into your current communications efforts is not easy.
It never has been, and it never will be.
So, as usual, the one constant appears to be change.
And change is our domain.
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