Change is our domain

Sad songs say so much

Published by Nick Hall on 18 January 2012.

There has been much said about the song our mayor unveiled at his big breakfast last week, and from what I can gather most of it has been bad. Oh sure, there have been some positive comments, however I would hazard a guess that anyone who actually likes the song is suffering from the effects of carbon monoxide poisoning acquired while idling at the railroad tracks on Adelaide while listening to the 8-track recorder in their AMC Hornet.

The only song I have ever heard that was attached to a city is "New York, New York". This song was not written for a city, it was written for a musical, and as such it was never intended to actually brand - let alone motivate - a city. It became a song for a city through title rather than intent, and it's likely that there are many New Yorkers who wince every time they hear the song.

That's human nature, I guess.

Which begs the question, what exactly was the mayor trying to accomplish? After viewing the video, it appeared a desperate diversionary tactic. In a city with very high levels of unemployment - exacerbated even more by the corporate bastards at Caterpillar - it was certainly not appropriate to write a song that giddily focuses on opportunity (over and over).

Callous and insensitive is more like it.

But it only cost $1,800, you say. To which I reply it is the most expensive $1,800 ever spent by the city, especially when you consider what it cost the reputation of every single company trying to do business outside of London.

I read today that the Sarnia mayor wants a song now too, and I find myself cursing the additional syllable, lest he could have ours. I'm sure it's as inappropriate there as it is here, and quite frankly it would be funnier if they had it.

His quote in today's paper clearly states his ill-informed belief that there's no such thing as bad press.

I wonder if that applies to chemical spills.

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More from Nick Hall:

The magic bullet (posted on 31 August 2011)

Successful brands make every moment count (posted on 15 February 2011)

How many calories are in a customer? (posted on 9 February 2011)

In with the new (posted on 26 January 2011)

Turned up to 11 (posted on 31 December 2010)

What are you talking about? (posted on 11 November 2010)

Are you worthy? (posted on 20 October 2010)

Branding through engagement (posted on 13 October 2010)

Ode to creamy coleslaw (posted on 24 September 2010)

No, you're out of order (posted on 16 July 2010)

Is it worth it? (posted on 31 May 2010)

Feeling fines (posted on 7 April 2010)

No change for a change (posted on 9 March 2010)

Brand or Bland? (posted on 5 March 2010)

Life is what happens while you're waiting for your Facebook profile to load (posted on 1 March 2010)

Are you experienced? (posted on 24 February 2010)

I wanna be a Guru (posted on 10 February 2010)

10 for 2010 (posted on 4 January 2010)

The Power of the Promise (posted on 11 November 2009)

The power of big (posted on 3 November 2009)

We're not that bad (posted on 26 October 2009)

This is how you do it (posted on 22 October 2009)

Negative space, positive reaction (posted on 21 October 2009)

Hope is not a strategy (posted on 15 October 2009)

The art of selling creative (posted on 12 October 2009)

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Consider the humble nail (posted on 24 September 2009)

Branding in B flat (posted on 17 September 2009)

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The creative search engine (posted on 19 August 2009)

On magic (posted on 12 August 2009)

Empathy (posted on 4 August 2009)

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Keeping Promises (posted on 24 July 2009)

Next stop, Top Gear (posted on 4 May 2009)

Rebranding will not save you (posted on 23 March 2009)

What Consumers Really Want (posted on 12 February 2009)

How's this for a change? (posted on 24 October 2008)

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