Holistic, 360 degree, fully integrated,
multi-disciplinary, cross-platform, full monty branding. Or A.I.R. for short.
We've been busy over the past 3 years making good on our promise of change, and have put a lot of time, thought and effort into developing (and inventing) complementary services designed to enrich each phase of your branding efforts.
The world has not stood still after all, so how could we?
A.I.R. - an acronym for Attraction, Interaction and Retention - represents our methodology for addressing the 3 critical areas that successful brands must occupy if they are to create and nurture enduring customer relationships. Our new service offerings - some tactile, some technological - allow us to provide you with comprehensive and insightful services for each space like no other agency can. From new customer acquisition to brand advocacy, we can affect the entire life cycle of your customers.
In our opinion, full-service advertising agencies like us have been too heavily focused on helping clients simply attract customers, with little regard to what happens after they are delivered to the client's door. Much can — and often does — go wrong after that point of engagement that can negatively affect sales while tarnishing the brand.
Creating advocates is the holy grail for any brand. By leveraging our A.I.R. branding principles and complementary services, we can help you build stronger relationships with your customers at each point along the path to advocacy.
How we can help you Attract customers
Search Engine Marketing and Search Engine Optimization programs, cost-per-click media planning and management, traditional media creation and planning (outdoor, print, broadcast, exhibit), advertising creation, sales promotion, package design
How we can help you Interact with customers
Sales training, CRM models and methods, Ripple Social Media Strategy, Facebook Fan Page, mobile application design and development, web site development, Feelr
How we can help you Retain customers
Rejig Touchpoint Branding, Feelr