If you want to know how you’re making customers feel, ask them.

In its simplest terms, the Feelr™ customer interface device poses a question, such as “How did we make you feel today?” Accompanying the question is a standardized set of 5 key emotional variants. By simply touching the one that most represents their current mindset, customers instantly communicate their current feeling toward your organization based on their most recent experience.

A highly portable, extremely simple tool, it can be used in any number of situations and in single or multiple locations. You can change the question or vary it by location. Use it to poll customers on changes you are considering, gauge the success of a new product or make it a part of a promotion.

Information generated by Feelr™ can be used by management to identify issues and implement change specific to a location, service area or enterprise-wide.

However you use it, you can be certain the feedback will be fast, fresh and candid. It’s Interaction with a capital “I”, and provides customers with an anonymous and easy channel for sharing their feelings and shaping the brand.