This changes everything.
Introducing Rejig™ Touchpoint Branding
Rejig™ is a proprietary process developed by Hall mc that maps, measures and modifies each and every customer touchpoint based on how it facilitates the delivery of their brand promise. Since a brand is defined primarily as a gut feeling about a product or service, designing the experience with the brand so as to produce specific, predetermined feelings directly contributes to brand equity in a way that nothing else can.
While other companies provide simple touchpoint analysis, only Rejig™ uses feelings and emotions aligned with the brand promise as the foundation for the measurement, design, restructuring, addition or removal of touchpoints. It is branding in its purest form – from the inside out – and is practiced in some form or another by the likes of Apple, Harley-Davidson, Disney and WestJet to name a few.
The only way organizations can survive these turbulent times is to strengthen customer loyalty and increase word of mouth referrals, and the ideal way to do this is to ensure that what the organization promises is delivered consistently and at every point of contact; whether it's a phone call, package, presentation, email or brochure.
The Rejig™ process has been designed to be involved and insightful, and provides ample opportunity for employee involvement and contribution. It provides the grand brand design that effects every activity and outcome for our A.I.R. methodology.
In short, Rejig™ puts your brand into action.
Interested in hearing more about our Rejig™ Touchpoint Branding service? Please contact us!